MARTHA by Martha Stewart Collection
Martha’s signature line launched in 2022 as the premium line in the brand’s good, better, best strategy. I conceived, produced and art directed all key photo and video assets for launch and oversaw the design of the Martha by Martha Stewart pages on our Amazon brand store based off of existing brand guidelines. The collection includes fashion, cookware, paint, and fine furniture with more categories in the works.
Amazon - Prime Day 2024 Promotional Videos
A trio of videos created to drive traffic to our brand store during Amazon’s summer Prime Day event. These videos establish fun repartee between Martha and her hot delivery guy that we will build upon and evolve for future Amazon tentpole events. Conceived in collaboration with our marketing director, Ben Luckadoo, and copy writer, Libby Ferguson, then produced, art directed, and edited with my oversight. Shot by Brett Albright at Martha’s home in Bedford, NY; styling by Lorna Aragon; video editing by Geoffrey Hugg.
Amazon - Outdoor Living, Summer 2024
A suite of still and video assets conceived, produced, and art directed by me to support marketing during the summer 2024 season. The shoot brings the Martha POV to life across the outdoor furniture, tabletop, table linen and decor categories. Shot by Lennart Weibull at Martha’s farm in Bedford, NY; styled by Lorna Aragon, food styling by Sarah Carey.
Amazon - Harvest & Holiday 2024
A suite of still and video assets conceived, produced, and art directed by me to support marketing during the harvest and holiday 2024 season. Shot by Dane Tashima, Styling by Lorna Aragon
Harvest & Holiday 2022 Digital Catalog
A digital catalog to support Martha’s DTC venture, Martha.com, during the harvest and holiday 2022 season. Part catalog, part magazine, it incorporated editorial content to keep the Martha Stewart Living audience engaged. Creative oversight by me with design and art direction support from Michael McCormick and editorial support from Elizabeth Graves. Images doubled as primary lifestyle photography on Martha.com.
Photographed by Johnny Miller & Ryan Liebe. Styling by Tanya Graff & Suzie Myers.
Food styling by Sarah Carey, Christine Albano, Jason Schreiber.
Martha Stewart Wellness Supplements
A suite of images conceived, produced, and art directed by me to support the of Martha’s new line of wellness supplements across multiple retail and marketing outlets. Shot by Ryan Liebe, styling by Lorna Aragon, food styling by Sarah Carey
Martha.com
Lifestyle photography for Martha’s DTC website. Photographed by Johnny Miller & Ryan Liebe. Styling by Tanya Graff & Suzie Myers. Food styling by Sarah Carey, Christine Albano, Jason Schreiber.
